When does a website audit make sense?
Reading time · 2 minIf you’re considering a new website, an audit can help you see what isn’t working on the current one. The findings often change the whole plan.
What bothers you about the current site?
Say your website looks good, but people still call to ask what something costs or how to book. We first check where visitors can find that information. It might already be there, buried three menus deep on mobile.
What do we check during an audit?
We start with a task an actual visitor would have. We open your site on a phone and try to book an appointment. We check how easy it is to understand the offer, where visitors might get stuck, and whether the form works.
Then we check things that are harder to spot at a glance, such as slow pages, broken links and anything that makes content harder for search engines to find. We record a concrete example for each important finding.
Update the existing site or start over?
If a clearer offer and a simpler form can solve the main problem, we recommend starting there. If every small change is difficult and the structure no longer reflects the business, consider a new website.
A useful audit shows you what to fix first, what can wait and when a bigger change is worth the investment.
Conclusion
Before you decide whether you need a new website, we check where visitors get stuck on the current one. An audit helps identify which fixes could help quickly and where deeper changes are needed. With concrete examples, it’s easier to decide what to do first.
Related services
We review your website and recommend which improvements to prioritise.
Website audit