How we brought art to life with AI for Galerija Mustač
Jurica Mustač, Studio Jura, Founder
Reading time · 2 minFor the Galerija Mustač promo, we started with artworks and used AI to add motion. I wanted to see how that would work in a short video people encounter while scrolling.
From artwork to video
For me, the most interesting part was the shift from a still image to motion. In a short video, that moment can give someone a reason to stop and look a little longer. AI let us try the idea with works that were already at the centre of the gallery’s story.
What happened after publishing?
In 16 hours, the video organically reached 20,000 views and more than 500 likes. A later Facebook analytics snapshot shows over 22,000 views, along with 21 comments and 21 shares.
What would I test next?
Average watch time was six seconds, and the biggest drop came at around four seconds. That gives me a specific place to test. I’d try opening with a different shot or bringing in motion earlier, then compare how many people keep watching.
Conclusion
AI helped us amplify the impression the painting already makes. When the scene starts moving, it’s easier to imagine being there yourself. I think the motion gave people more reason to stop than the painting alone would have, especially the older audience the post was made for, whose memories of earlier times are brought back by Franjo Mustač’s work.
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